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JC Penney, Your “Tagline” is Inside Out

Reposted from Huffington Post.

When I first heard JCPenney’s new tagline “When it Fits, You Know it,” I was reminded of why I don’t “fit” JCPenney. It is the same reason why I believe they are struggling to be a profitable and relevant brand. read more »

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Patagonia – Cultural Fuel for Corporate Tanks

When you first arrive to a location, you know something special is about to transpire when all of your senses are engaged on first impression. This is what happened to me on a recent tour of Patagonia’s headquarters. read more »

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Those Who Social Together, Stay Together

Who pays the price for dissatisfaction in the workplace? A Gallup poll suggests 71% of the workforce is disengaged, costing US businesses $300 billion annually. Employers looking for answers in the hiring process are likely to find better solutions by reviewing their social media efforts. The use of social technologies is both the cause and the solution to the disengagement. read more »